do more with influencers

The #1 mistake we see brands making is underestimating influencer’s value. Most brands confine influencer’s value to only stats like how many likes their post received or how many people they reached. An influencer’s value goes well beyond reach and engagement, providing brands with untapped opportunities. Influencers are modern-day word-of-mouth advertisers, who are able to tap into their audiences through original content, to leverage your brand’s awareness, consideration of your products/services, as well as creating buzz on social media. But don’t just think about the immediate results — think about the long-term value of having influencers promote your products on a regular basis. Influencers, utilizing affiliate marketing, offer incentives such as personalized discount codes to foster purchases. Additionally, brands can foster long-term influencer relationships through long-term ambassadors who in return utilize full product lines and remarket each month to their audiences. When it comes down to it, dollar to dollar, it’s more cost effective to leverage influencers for content creation than hiring out a studio/photographer.