The latest digital work of art from the McFadden/Gavender team is the all-new Westin La Paloma Resort & Spa website. The redesigned and improved site captures attention with large-scale and high-quality images, minimal text, and simplified navigation.
In 1996, Bill Gates uttered the oft-repeated phrase, “Content is king.” In the 20 years since, the web has expanded from about 100,000 websites to approximately one billion sites today. With all that information—and misinformation—it’s important that you have a strategy to ensure that the content on your website is
They say time flies and that’s especially true when it comes to the amount of time you have to connect with someone who arrives at your website’s landing page. The opportunity to grab a visitor’s attention lasts for 2-5 seconds before they go elsewhere, perhaps to your competitor’s website. That’s
When developing a website to showcase your brand, it is essential to create a platform that shines the best light on your company. Grab your target audience’s attention by showcasing your achievements, engaging with customer communities, and remaining consistent with your brand image across all your online platforms. Make sure
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