Every profession has its own jargon—buzzwords used as shorthand, often using acronyms. One reason jargon is popular in almost every profession is for speed in communication. Unfortunately, jargon is also used to create a closed, hermetic environment where only those in the know can translate the jargon into meaningful terms.
You’ve probably wondered what your company would have to do to rank in the first position in a Google search. That’s pretty prime real estate considering that companies landing in the top spot have a 200% higher click-through rate than the company that shows up in the number-two spot. So
It’s the end of another year, which means it’s a time when many companies like to predict marketing and advertising trends for the coming year. Back in January 2017, we predicted that video, chatbots, and personalization was going to be big that year, and our guess was arguably right on
If you don’t currently implement video in some aspect of your advertising or marketing strategy, here are some facts to mull over:
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