Years ago, advertising didn’t contain any element of immediacy. To get an ad in front of the public took time, whether the medium was print, a billboard, or a television/radio spot. Advertising was planned and purchased for the long term. For a company to respond to any event in a
Providing good customer service is important for every company. While most companies think they do a good job at responding to customers’ issues, customers don’t generally share that opinion. A recent study by Bain and Company shows that while 80% of companies believe they deliver superior customer service, only 8%
Working in 21st-century conditions creates a unique challenge for public relations specialists. The digital world is fast-paced and cluttered, the spotlight is quick to jump from brand to brand, and crisis management has to be immediate and effective. Today, innovative communications and quality relationships with both the media and the
In today’s technology age, a company must brand themselves via their various online platforms or risk fading into insignificance. However, the challenge of online branding lies within a brand’s ability to communicate their already developed message while remaining authentic in the eyes of their audience.
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