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industry insights

Why Hire An Advertising Agency?

Envision this scenario: You need to have your appendix removed or the consequences may be fatal. You can do one of two things: You can hire a physician with years of appendix removal experience to do the job. The physician is an expert and the outcome will be positive. Using

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Avoiding the Obvious, Advertisers are Going Native

Internet users have so many reasons to be enraged. We’re all subjected to data mining, fraudulent websites, fake news, auto-play videos, too many APTRDNTBA (abbreviated phrases that really don’t need to be abbreviated), and so much more. Somewhere near the top of that list has to be the annoying interruption

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Packaging Design Earns McFadden/Gavender Addy Accolades

The American Advertising Federation Tucson hosted its 35th Annual ADDY Awards® this past weekend and McFadden/Gavender was honored with two awards for work done in 2015. With more than 200 industry peers in attendance, the M/G team took home a Silver ADDY for the packaging campaign of SweetLeaf® Liquid Stevia

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