Creativity vs. data, right brain vs. left brain—what should guide your advertising strategy? Years ago, advertising was completely creative. The characters in Mad Men never discussed algorithms, biometrics, or clickstream analytics. They discussed ideas, conveyed through words and graphics.
Over the past several decades, new technology has always replaced its predecessor. Video streaming replaced DVDs, which replaced VHS; digital audio files and streaming replaced CDs, which replaced cassettes and vinyl; iPods replaced the Walkman; cell phones replaced land lines; smartphones replaced dumb phones; and online news is in the
It’s estimated that Americans are exposed to 5,000 advertisements per day. If you’re 30 years old, your brain has processed over 54 million ads. With that type of exposure, advertising is something with which we’re all familiar. We all know about advertising agencies too, thanks to shows like Mad Men.
If you’re a business owner, do you advertise, or do you think advertising is a huge expense with uncertain results? Perhaps you’ve heard stories of companies grossly overpaying for a cheaply made TV commercial which only ran one time at 3 a.m. Of course, you don’t want the same thing
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