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Consumers today have forced a change in marketing. They are aware, savvy, discerning, and well-versed in the tactics marketers have used for generations to capture attention. In the digital age, transparency and a focus on content shows more heart and consideration for your audience than trying to sell to them.

Social media has become a large part of public relations, brand building, and advertising. Its influence has also revised approaches in other fields and industries as well. The conversation continues to change with the desires of social media users and designers. Here are some of our favorite tips and tricks

Facebook recently revised its trademark “like” with the introduction of five additional Reactions, designed to allow users the opportunity to better express their emotions. With the help and input of sociologists, as well as a year of testing in limited markets, Facebook states that these Reactions represent the spectrum of