Is Your Website Hurting Your Business?
A quarter of a century ago, the internet was a year old and there weren’t any commercial websites. Here’s what the very first web page looked like, in all its primitive, minimalist glory:
Advertising Ethics
Do you have a positive view of advertising? Do you think ads are honest and informative, or do you think that claims made in ads are exaggerated, inflated, or just plain untrue? Advertising often gets a bad rap, that can sometimes be deserved.
Creativity + Data = Content Marketing
Creativity vs. data, right brain vs. left brain—what should guide your advertising strategy? Years ago, advertising was completely creative. The characters in Mad Men never discussed algorithms, biometrics, or clickstream analytics. They discussed ideas, conveyed through words and graphics.
How are Radio and Television Still a Thing?
Over the past several decades, new technology has always replaced its predecessor. Video streaming replaced DVDs, which replaced VHS; digital audio files and streaming replaced CDs, which replaced cassettes and vinyl; iPods replaced the Walkman; cell phones replaced land lines; smartphones replaced dumb phones; and online news is in the
