Everyone loves celebrities, and if a celebrity we admire tells us to buy something, we’re more likely to do just that. It’s not just that we trust and believe the celebrity; we subconsciously transfer the positive feelings we have about celebrities to the products they’re endorsing. It’s like advertising’s version
There’s an adage that applies to any field that interacts with the public, including writing, filmmaking, and online marketing: Know your audience. You may know who you want to target your marketing to, but in a world where customers have a wide range of interests, do you know what social
Anyone standing in a grocery store’s cereal aisle knows that the number of choices can be overwhelming. If you’re there to buy a box of Cap’n Crunch, you probably scan the shelves until you find your brand, you grab it, and move on. If you have a company that’s bringing
You send out emails announcing new products or sale events and, while email marketing is relatively inexpensive, you wonder how well it’s been working. This blog will look at why email is a great marketing and sales tool, and what companies can do to increase the effectiveness of any email
© ALL RIGHTS RESERVED mcfadden gavender advertising