When developing a website to showcase your brand, it is essential to create a platform that shines the best light on your company. Grab your target audience’s attention by showcasing your achievements, engaging with customer communities, and remaining consistent with your brand image across all your online platforms. Make sure your website is creating the biggest impact possible.
Build a user-friendly website.
Although it seems obvious, many brands fail to create a fully functional website with an easy-to-navigate interface. As soon as customers run into a glitch or have difficulty getting from point A to point B, they are tempted to exit out of your site. Extensively test your site through a variety of users and devices before a full launch to find bumps your team might have missed.
Consistency is key.
Your website should be a starting point to discover other ways for customers to reach out and interact with your brand. Links to your brand’s social media platforms should be included on the site’s contact page. The company’s voice should remain consistent. Your online brand doesn’t just apply to your website; anywhere your brand name exists needs to have the look and feel of your company’s persona.
Tell a story.
Websites don’t require a large amount of text to get your brand’s message through to the audience, but it does need to make a lasting impact. Telling a story via your website’s personalized interface, unique company details, values, and creative navigation can make a bigger impact than pages of text. A website which showcases your online brand in a stand-out way will set your company apart from the competition.
If your website is lacking these critical elements, contact McFadden/Gavender today to see how we can get you on the path toward a site which is uniquely your own.
